Frequently Asked Questions

Charm Rewards is our free loyalty program. You earn points on every order, unlock higher tiers as you shop, and redeem your points for money-off coupons. Joining is automatic — just create an account.

You earn points on the value of your order, and the rate grows with your tier:

Points are credited once your order is marked completed.

Points are based on the value of your items, before tax and after any coupons or discounts, multiplied by your tier rate. For example, a $100 order with a Silver account earns 625 points.

Your tier is based on your spend over the last 12 months, and it unlocks more rewards as you go:

• Write a review — earn 100 points when your product review is approved.
• Add a child to your profile — earn 100 points the first time you add a child's details.
• Child's birthday reward — earn 500–1,000 points (depending on your tier) during your child's birthday month, once per year. The birthday must be on file at least 30 days in advance.

Yes. Points expire 12 months after the date they were earned, so be sure to redeem them before they lapse.

The value is simple: 100 points = $1. Choose a reward in your account and we'll create a one-time coupon code you can apply at checkout:

• 500 points → $5 off (minimum purchase $49)
• 1,000 points → $10 off (minimum purchase $65)
• 1,500 points → $15 off (minimum purchase $79)

Redeemed coupons are single-use and can be found under Your redeemed coupons.

Go to My Account → Rewards. There you'll see your current points balance, your tier and progress to the next tier, your perks, and everything you've redeemed.

Invite friends with your personal referral link. Your friend gets $10 off their first order, and once their qualifying order is placed you earn 1,000 points (a $10 value) in Charm Rewards.

A $10 discount on their first order when they spend at least $69 (before tax). The discount is applied automatically when they shop through your link.

You earn 1,000 Charm Rewards points — the same as $10 in rewards value. Points are added to your balance once your friend's order meets the minimum spend and reaches Processing or Completed.

Go to My Account → Refer a Friend. Your unique link is ready to copy and share by email, text, or social media.

When someone clicks your link, we remember your referral for 30 days. If they create an account and order within that window, you get the credit.

No. Self-referrals aren't allowed, so you can't use your own code or link on your own order.

Referral rewards are tied to a completed qualifying order. If the order is cancelled, or returns bring the order value below $69, the referral points are adjusted (clawed back) in proportion to the value removed.